PerformLaw

Law Firm Best Practices Blog

Developing Buyer Personas to Reach the Right Clients

on Mar 6, 2019 1:53:00 PM
A buyer person is not a description of an existing client. Rather, it is the characterization of an ideal client. What are the goals and challenges of your ideal client? What is the best way to communicate with this person? By understanding the prima...
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Market Segmentation for Effective Law Firm Marketing

on Feb 28, 2019 7:34:19 AM
The marketing of legal services is often viewed as being vastly different from the marketing of other businesses. Some consider legal marketing so unique and full of nuance that it transcends marketing best practices and disciplines. We disagree.  
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Law Firm Capitalization

on Feb 12, 2019 9:34:04 AM
  Capitalizing a law firm is typically accomplished in the following ways Paid in Capital; Withheld and Undistributed Earnings; Debt; Trade Credit   The philosophy and financial capability of the partners often determine the capitalization methods a ...
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Maintaining a Competitive Law Firm

on Jan 17, 2019 9:03:00 AM
    We have seen countless examples of firms who believe they can operate independently of the market. Maybe some can, but mostly, once a firm loses its edge, it is nearly impossible to get it back. Firm’s who lose their ability to compete often stru...
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How Relationship Building Activities Fit Into a Law Firm's Marketing Mix

on Dec 7, 2018 3:02:31 PM
  In this final post discussing the various elements that make up a law firm’s marketing mix, we discuss the following marketing channels: - Organizational Membership - Event Attendance
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Combat the Decline of Your Firm with Strategic Recruiting

on Dec 6, 2018 5:58:47 PM
To avoid a phase of decline, law firms must continually work on attracting and retaining new talent.  A well-communicated recruiting plan with monetary incentives for those who actively recruit has the potential to transform a firm immediately.  
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