The 12 Essential Components of Law Firm Marketing

December 3

MarketingDiversity-518956-edited.pngAs stressed in previous marketing articles, law firms that support a diverse approach to marketing expand their opportunities for success.  In this article, we will provide an introduction to the 12 components deemed essential to such a successful law firm marketing approach. When executed in a meaningful and cohesive manner, these marketing steps can deliver maximum return on a law firm’s marketing investment. 


Future articles will highlight each of these components in greater detail:

  • Plan and Process Development
  • Branding and Message Development
  • Web Development and SEO for law firms
  • Market Research
  • Inbound Marketing Support 
  • Paid Advertising and Public Relations
  • Attorney Marketing Training
  • Traditional Law Firm Marketing Activities
  • Staffing
  • Budgeting
  • Analytics and Support
  • Attorney Compensation

Click here to download a pdf version of this article and infographic.