The 12 Essential Components of Law Firm Marketing

In an everchanging and increasingly competitive legal market, law firms that support a diverse approach to marketing expand their opportunities for success.  In this article, we introduce 12 components to consider in developing your firm's marketing approach. Included below is a helpful infographic highlighting the 12 components and how they can be applied at both the attorney and firm levels.  You can download this 12 law firm marketing components infographic in pdf format below. 

When executed in a meaningful and cohesive manner, these marketing steps can deliver maximum return on a law firm’s marketing investment. Instead of relying on a select few rainmakers for all of the firm's business development, your law firm can have a marketing system in place that benefits everyone at the firm. 

Future articles will highlight each of these components in greater detail:

• Plan and Process Development
• Branding and Message Development
• Web Development and SEO for law firms
• Market Research
• Inbound Marketing Support 
• Paid Advertising and Public Relations
• Attorney Marketing Training
• Traditional Law Firm Marketing Activities
• Staffing
• Budgeting
• Analytics and Support
• Attorney Compensation
  
  

• Create a law firm marketing plan with a strategy to outline what you are trying to do
• Clarify your brand messaging, so clients understand the problems you solve
• Fix your website, so it generates revenue
• Select the best marketing automation software to make marketing easier
• Build a great team to pull it all together

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