Law Firm Best Practices Blog

The Marketing Mix: Law Firm Websites

on Oct 12, 2018 4:29:37 PM
As we delve into the various parts of a law firm’s marketing mix, a law firm’s website is an important component. Here, we will discuss the purpose of a law firm website, along with the essential elements of creating a website.     Most attorneys hav...
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The Legal Marketing Mix: An Introduction

on Oct 1, 2018 3:39:10 PM
In our post “5 Steps to Developing a Law Firm Marketing Plan” we identified three main marketing activity categories: Content Development, Relationship Building, and Contact Management. We now turn our attention to the purpose of these activities and...
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Opportunity Analysis: An Advanced Legal Marketing Tool and Process

on Aug 17, 2018 4:38:29 PM
 Our inspiration for creating this process for law firms came from the book by Khalsa, Mahan. Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship (Kindle Locations 985-988). Penguin Publishing Group. Kindle Edition. We highly...
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Moving the Small and Mid-Sized Firm Out of Start-Up

on Jul 30, 2018 8:28:09 PM
  The business life cycle of a small/mid-sized law firm is often significantly different from the life cycle of other industries. Product companies, for example, have a life cycle that depends on the sustainability of their existing market offerings ...
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Is there value in training associates?

on Jul 17, 2018 5:42:00 PM
Navigating through associate training and development.   When it comes to associate turnover or ineffectiveness, small to mid-sized firms operate on a razor-thin margin. Many firms have simply given up on hiring brand new attorneys as means to fill o...
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Recognizing the Essence of Small and Mid-sized Law Firm Compensation

on Jun 28, 2018 1:39:13 PM
There are a lot of small and mid-sized law firms that rely on relatively few clients.  These client relationships are typically consolidated among an even smaller subset of top performing lawyers. It is not unusual for us to  encounter a firm of twen...
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law firm management concepts blog discusses relevant law firm topics

The Law Firm Management Concepts blog includes conceptual posts on important issues to law firms. These posts will correspond  to the posts found on our main blog ("Law Firm Best Practices") which offers detailed analysis and advice for putting concepts into practice.