Law Firm Best Practices Blog

Getting Lateral Hiring Right

on Jun 5, 2019 6:35:58 AM
Lateral hiring offers law firms the opportunity to bring in new clients and new revenue.  However, with these potential rewards comes significant risks. Research has shown the costs to acquire a lateral candidate, along with their failure rates, to b...
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The 3 Phases of Marketing System Implementation

on May 13, 2019 7:17:45 PM
The implementation of a functional and effective law firm marketing system can add significant going-concern value to a law firm's platform, which ultimately constitutes a competitive advantage for the firm and its attorneys.  A strong marketing syst...
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Can software function as your law firm’s next Marketing Director?

on Apr 29, 2019 6:35:55 PM
Rather than paying too much to employ a full time in-house marketing director, or worse, doing nothing at all to manage the firm’s marketing, modern law firms are now taking a more middle of the range approach to  managing their marketing mix . In ut...
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Divvying up the Fee Dollar: Building an Economic Model for Your Law Firm

on Apr 6, 2019 1:33:13 PM
Law firms that understand their economics are more likely to capture and maintain an edge in today’s highly competitive legal market. Optimizing their economic model, or tethering it to the market, achieves even greater stability and larger profits f...
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Billing Attorney Origination Credit Essentials

on Apr 1, 2019 7:40:00 AM
Most law firms have a way of categorizing attorney efforts within a client relationship. A typical client account may be organized around an Originating Attorney, Billing Attorney, and Working Attorney.   Originating attorneys are typically responsib...
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Benefits of Segmentation and Buyer Personas for Law Firms

on Mar 26, 2019 12:35:00 PM
  Market segmentation and buyer personas help attorneys and firms to identify target segments and ideal clients. In getting these factors right, your law firm can influence client attitudes about your brand. Also with this knowledge, your law firm ca...
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