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Marketing System Structure

Posted by: PerformLaw on October 31

We consider two parties the key agents in a law firm marketing system:

  1. Individual Attorneys

  2. Firm

Their actions affect each other and define the success of the system as a whole. In this system, the attorneys engage in marketing activities according to individual or starter plans or in a firm supporting role. To a lesser extent, management, support staff and outsourced service providers are also agents.

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Law Firm Brand Development Essentials

Posted by: PerformLaw on October 23

The way clients purchase legal services continues to evolve 


Good marketing requires an open mind and willingness to see the value of your services from the client’s perspective.  It requires an appreciation of the buying process that clients employ before deciding to hire a lawyer or law firm. This buying process is much different than it was just five years ago,  and it continues to evolve.


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Creating An Attorney Performance System That Works!

Posted by: PerformLaw on October 14
While the practice of law continues to undergo many changes, one thing remains the same. Law firms will always need attorneys with energy, experience, and skill to survive. Smart firms strive to help their people realize their full potential while there are still others that take a much narrower view of their relationships with their attorneys. Read More

Marketing Analytics and Metrics for Any Size Law Firm

Posted by: PerformLaw on September 3

For a law firm to sustain or improve its flow of business in the current legal marketplace, it must implement a solid marketing plan and follow it with consistency. In previous marketing articles, we have shared ways that individual lawyers and entire law firms can develop strategic and tactical marketing plans. We have discussed the best tools and activities to incorporate into these marketing plans and how to leverage automation to improve a marketing system’s performance.

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Disruptions in the Insurance Defense Legal Services Market

Posted by: PerformLaw on August 19

For most of my professional life, I have helped small and mid-sized law firms take advantage of their professional opportunities and overcome their challenges. Now that I have a team of bright young people that bring fresh perspectives to our work, I realize that often, what I see as a need to adapt (change and stress), they see as normal and no big deal. 

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Law Firm Leadership and Change Management

Posted by: PerformLaw on July 25
Change is usually driven by realization or suffering. Because humans are hard-wired to resist change, this means that an individual or an organization will only change if they have a compelling vision of the outcome if they have suffered enough in their current situation.

Change affects all parts of an organization or a system. In law firms specifically, any change will ultimately affect the people, processes, and tools that handle the firm’s work. 

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