Marketing Systems

BUILD A VALUABLE BRAND

CREATE INSTITUTIONAL LOYALTY

ATTRACT MORE BUSINESS

How much business and income is your firm missing out on because your marketing effort is too narrow?

Are you caught in these traps?

Fear and resistance
Limited brand loyalty
Too few rainmakers
Origination fights

Build a marketing system that benefits everyone.

Increased Market Awareness

Reach more prospective clients with a structured approach

Strong firm brand that attracts business

Create clear messaging that attracts business

Sustainable revenue and client growth

law-firm-and-lawyer-profitability-improvement-1

Develop a systems approach to marketing that anyone can do

We understand they don't teach marketing in law school.

A steady stream of business is essential to any law firm's success. The problem is that most lawyers are not trained to market and don't enjoy it. Lawyers want to solve legal issues for their clients. Law firm marketing typically falls to a small subset of rainmakers who can rarely teach anyone else to do it.

After working with law firms for 20 years, we have seen this approach to marketing come up short and expose the firm to high risks when people leave. We can help your firm fix the overreliance on rainmakers and create a system that benefits everyone.

WHAT WE OFFER LAW FIRMS

SERVICES DESIGNED TO BUILD A STEADY REVENUE STREAM

FIX YOUR STRATEGY AND MESSAGING

We will map your strategy and clarify your brand messaging. Let us help take the complexity out of your messaging.

CLARIFY STRATEGY AND MESSAGE

GET YOUR WEBSITE WORKING

We will help you turn your website into a revenue generator built on your strategy and brand messaging.

FIX YOUR WEBSITE SO IT WORKS

AUTOMATE YOUR MARKETING

We will help you select the best marketing automation software so that you can supercharge your marketing.

SUPERCHARGE YOUR MARKETING

BUILD A TEAM AND EXECUTE

To ensure your success, we will help find and train the right people to run your system. Get the people, processes, and tools you need to grow your firm.

FIND RELATIONSHIPS THAT PRODUCE

HERE'S HOW IT WORKS

1

We define your goals with you.

2

We'll create a game plan and fee agreement.

3

Together we create a marketing system that benefits everyone.

A better way to market our law firm must exist.

If your firm is like many of our clients, you are hoping that a better way to market your law firm exists. Much of the available legal marketing advice focuses on the same old inefficient hunter-gatherer approaches. Sure digital marketing is prevalent but often lacks proper execution.

At PerformLaw, we understand the frustration that comes from ineffective marketing. For the past 20 years and thousands of hours working with law firms, we have witnessed the limitations of superstar reliant marketing approaches. If you want to build a marketing system that benefits everyone, here is how we can help you:

Create a law firm marketing plan with strategy to outline what you are trying to do
Clarify your brand messaging, so clients understand the problems you solve
Fix your website, so it generates revenue
Select the best marketing automation software to make marketing easier
Build a great team to pull it all together

Our pricing is fixed and transparent. No Surprises!

Get your message out and build brand loyalty the whole firm will enjoy.

WHAT SOME OF OUR CLIENTS SAY

"Our firm has worked with PerformLaw for over 5 years to assist with management issues ranging from staffing, marketing, billable rates and billing models, profitability, and compensation plans just to name a few. Brian’s insight, creative solutions, and management partnership have been invaluable to our firm"

Robert M. Kallam
Law Firm Partner, Lafayette, LA

"Brian is a true expert in the areas of law firm strategic planning, management, and marketing. The legal marketplace is rapidly evolving, and his approach helps firms deal proactively with these changes. Brian has worked with our firm and has done in-house presentations to our lawyers. We have implemented many of his suggestions."

Sid Hardy,
McCranie Sistrunk Anzelmo Hardy McDaniel & Welch

"Our firm contacted PerformLaw to assist us in developing a marketing plan. In a three month period, they worked with each member of our firm to learn about our strengths and weaknesses. They created a written marketing plan with specific recommendations on how our firm can take our marketing efforts to the next level. Our firm is pleased with their work, and we are optimistic that the plan will be successful."

Karl Steinberger,
Heidelberg, Steinberger, Colmer, Burrow, P.A.

"I strongly recommend PerformLaw to any firm or individual lawyer looking for performance improvement in law firm management, compensation programs, and marketing."

Bruce Cranner
Talley, Anthony, Hughes & Knight, L.L.C.

"I have relied on Brian Kennel as a trusted advisor for almost 25 years. We met when he was the firm administrator for the oldest and one of the largest law firms in New Orleans. After he established his own consulting firm, Brian has been instrumental in providing financial, strategic and marketing advice on the management of my practice group. Brian and the PerformLaw team are available 24/7 and consistently provide spot-on, pragmatic advice on key law firm decisions and initiatives. I endorse him, without reservation, as a law firm consultant to help solve problems and plan for the future growth of your firm."

Campbell E. Wallace ,
Frilot LLC

More information to help you manage your law firm right

PerformLaw offers more than concepts and ideas for improving performance. Our dedicated team provides rich law firm management content to help lawyers and law firm managers make better decisions. Check out our blog and free resources.

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Get the whole firm making rain