ABOUT US

Your Expert Flight Crew for the Business of Law

Running a law firm is a journey through constant turbulence. You face non-stop information, high-stakes decisions, and the stress of navigating both daily challenges and breakthrough opportunities. In these moments, you need an expert pilot and a dedicated flight crew.

 

Our job is to be that team. We are a tight-knit, effective group that has been exclusively focused on the business of law since 2003.

 

We provide the calm, technical proficiency to manage the journey, giving you the guardrails and confidence to make bold, clear-headed decisions.

Our "Enhanced Intelligence" Approach

We are a pro-AI firm. We view AI as a powerful force multiplier that enables us to deliver a higher level of service and compete at a significantly higher level. For us, it's AI + PerformLaw.

 

Our Enhanced Intelligence approach combines AI's power to assimilate and organize vast amounts of information with the wisdom that only comes from decades of real-world experience. We utilize secure, closed-loop AI models, such as Google's Gemini and NotebookLM, ensuring that your confidential data is protected and never used for public training. This allows us to focus our energy on what truly matters: providing you with the highest quality, forward-thinking advice that leads to quicker, better results.

An Ecosystem, Built on Purpose

Our team is our greatest strength, and it was built on a conscious decision to create a true ecosystem. Our founder, Brian Kennel, began working with law firms over three decades ago. That in-the-trenches perspective is our DNA. We have carefully built our team by hiring for what can't be taught: empathy,  patience, and a non-judgmental, high-service culture. We can teach the technical skills, but we hire for the unique ability to thrive in the high-patience, high-empathy environment of law firms.

 

This creates the PerformLaw experience: a reliable, consistent operating system of people and processes, all designed to deliver a single, high-quality, and stress-reducing experience. When you work with us, you gain access to our entire ecosystem, perfected over two decades and now powering the next generation.

 

The PerformLaw experience is organized around our integrated, "Virtual C-Suite" approach, where we deliver value across four key pillars:

Our Four Pillars of Service

• Strategic (CSO): Aligning your team, partners, and vision.

• Financial (CFO): Driving profitability through data-driven financial management.

• Managerial (COO): Optimizing your people, processes, and day-to-day operations.

• Operational (CIO): Ensuring your technology serves your business goals.

If you're considering support for your firm's most important challenges and opportunities, consider all that PerformLaw has to offer. Together, we will help you achieve your goals.