Building an In-House Professional Marketing Department

The Challenge

The firm was experiencing growth and realized that its existing marketing efforts were not keeping pace. Without an effective marketing department or modern digital marketing systems in place, the firm struggled to manage its marketing activities and leverage opportunities for further growth.

The Solution

The firm sought the expertise of PerformLaw to address these challenges. PerformLaw provided strategic guidance and operational support in recruiting qualified marketing personnel and implementing state-of-the-art digital marketing systems. This comprehensive approach ensured the creation of a professional in-house marketing department capable of driving the firm's marketing initiatives forward.

The Results

With PerformLaw's assistance, the firm successfully established a professional marketing department, completing key milestones such as recruiting qualified personnel and installing digital marketing systems. The establishment of initial ROI metrics allowed for better performance tracking. Currently, PerformLaw is helping the firm develop comprehensive marketing plans and budgets, ensuring sustained growth and improved marketing outcomes.