Most lawyers agree that business development is essential to the vitality of their firm. Despite the frequent conversation about the need ...
Presentation of the Planning Process and initial questions: The entire process is something like this: Goals and Expectations (Strategic), identification of tasks (tacts - we consult on the best tactics to achieve the goals and each tactic is tied to a goal), We design the activity (task) review and approval system, we evaluate the effectiveness of the tactics (marketing KPI's) and the strategy and recalibrate. Strategy+Tactics+Performance Assessment+ Marketing Automation = What we do!
Assessments also include Inbound Assessment (Jagadish, Jan, and Kathryn) Planning System (Jan and BK), Performance Measurement (Jan, BK and Sean), Activity Identification and Planning (BK Jan KS), Funding accessibility and availability, Implementation Support System (JS, KS BK)