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Marketing Planning and Process Development

Raising the overall competence of a law firm marking effort requires a comprehensive plan and dedicated process support. A typical law firm contains relatively few "rainmakers" in relation to the total number of attorneys, which makes a firm vulnerable.

 

To address this issue, a firm needs to implement a marketing plan and support system focused on raising the effectiveness of the entire attorney group, particularly those who are not naturally good at business development.  Improving the marketing competence of the average lawyer will lead to a more stable law firm and remove some of the pressure from the rainmakers.

 

The elements of this process include:

  • Firm Priorities:
  • Balanced Funding:
  • Process Support:
  • Individual Marketing plans:
  • Section Marketing plans: and
  • Strategic Group Marketing Plans.

 

Planning processes are scaled to firm size, but the fundamentals are the same. We invite you to view the Prezi below that explains the process we use when consulting clients. 

 

 

 CREATING A LAW FIRM MARKETING PLAN AND PROCESS SUPPORT SYSTEM

 

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