Performlaw Blogs

6 Characteristics of a Weak Marketing Culture

Posted by: Brian Kennel on January 15

To survive in today’s increasingly competitive marketplace, law firms must promote a robust marketing culture. In the most successful firms, marketing is part of their very makeup of the firm and is embedded in the firm’s systems, processes, and incentives.


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Marketing System Structure

Posted by: PerformLaw on October 31

We consider two parties the key agents in a law firm marketing system:

  1. Individual Attorneys

  2. Firm

Their actions affect each other and define the success of the system as a whole. In this system, the attorneys engage in marketing activities according to individual or starter plans or in a firm supporting role. To a lesser extent, management, support staff and outsourced service providers are also agents.

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Law Firm Brand Development Essentials

Posted by: PerformLaw on October 23

The way clients purchase legal services continues to evolve 


Good marketing requires an open mind and willingness to see the value of your services from the client’s perspective.  It requires an appreciation of the buying process that clients employ before deciding to hire a lawyer or law firm. This buying process is much different than it was just five years ago,  and it continues to evolve.


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Effective Business Development Fundamentals

Posted by: Brian Kennel on August 10

Most lawyers agree that business development is essential to the vitality of their firm. Despite the frequent conversation about the need for new business and the large budget allocated to business development (typically 2.5% to 4.5% of gross revenues), most firms want better results. Since small to midsized firms are typically built around relatively few books of business, these firms are right to recognize the importance of business development and to focus on those fundamentals that bring them success.

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