Law Firm Best Practices Blog

Market Segmentation and Buyer Personas for the Legal Industry

on Mar 26, 2019 12:35:00 PM
  Market segmentation and buyer personas help attorneys and firms to identify target segments and ideal clients. In getting these factors right, your law firm can influence client attitudes about your brand. Also with this knowledge, your law firm ca...
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Market Segmentation and Buyer Personas for Effective Law Firm Marketing

on Feb 28, 2019 7:34:19 AM
The marketing of legal services is often viewed as being vastly different from the marketing of other businesses.  Some consider legal marketing so unique and full of nuance that it transcends marketing best practices and disciplines. We disagree.  
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How Relationship Building Activities Fit Into a Law Firm's Marketing Mix

on Dec 7, 2018 3:02:31 PM
  In this final post discussing the various elements that make up a law firm’s marketing mix, we discuss the following marketing channels: - Organizational Membership - Event Attendance
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More Channels to Consider for a Law Firm's Marketing Mix

on Nov 9, 2018 3:59:30 PM
  Having discussed what a marketing mix is and why it is important for each law firm to develop their own mix, we continue to discuss the various elements involved in building a firm's brand equity. This post will discuss the purpose of and details i...
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Blogging and Social Media: Key Parts of a Law Firm's Marketing Mix

on Oct 24, 2018 4:24:56 PM
As we continue our discussion of the various components of a law firm's marketing mix, we now review blogging and social media and their importance to an effective marketing strategy.    Blogging A blog is a basic dynamic content delivery tool. Some ...
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The Marketing Mix: Law Firm Websites

on Oct 12, 2018 4:29:37 PM
As we delve into the various parts of a law firm’s marketing mix, a law firm’s website is an important component. Here, we will discuss the purpose of a law firm website, along with the essential elements of creating a website.     Most attorneys hav...
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