Law Firm Best Practices Blog

The 3 Phases of Marketing System Implementation

on May 13, 2019 7:17:45 PM
The implementation of a functional and effective law firm marketing system can add significant going-concern value to a law firm's platform, which ultimately constitutes a competitive advantage for the firm and its attorneys.  A strong marketing syst...
Read More

Can software function as your law firm’s next Marketing Director?

on Apr 29, 2019 6:35:55 PM
Rather than paying too much to employ a full time in-house marketing director, or worse, doing nothing at all to manage the firm’s marketing, modern law firms are now taking a more middle of the range approach to  managing their marketing mix . In ut...
Read More

Benefits of Segmentation and Buyer Personas for Law Firms

on Mar 26, 2019 12:35:00 PM
  Market segmentation and buyer personas help attorneys and firms to identify target segments and ideal clients. In getting these factors right, your law firm can influence client attitudes about your brand. Also with this knowledge, your law firm ca...
Read More

Developing Buyer Personas to Reach the Right Clients

on Mar 6, 2019 1:53:00 PM
A buyer person is not a description of an existing client. Rather, it is the characterization of an ideal client. What are the goals and challenges of your ideal client? What is the best way to communicate with this person? By understanding the prima...
Read More

Market Segmentation for Effective Law Firm Marketing

on Feb 28, 2019 7:34:19 AM
The marketing of legal services is often viewed as being vastly different from the marketing of other businesses. Some consider legal marketing so unique and full of nuance that it transcends marketing best practices and disciplines. We disagree.  
Read More

How Relationship Building Activities Fit Into a Law Firm's Marketing Mix

on Dec 7, 2018 3:02:31 PM
  In this final post discussing the various elements that make up a law firm’s marketing mix, we discuss the following marketing channels: - Organizational Membership - Event Attendance
Read More