Law Firm Best Practices Blog

Marketing System Adoption: What is the best approach for law firms to take?

on Jul 16, 2019 10:11:49 AM
We discuss 3 phases involved in adopting a functional marketing system in our previous post. These 3 phases include: STRATEGY, TACTICS, and AUTOMATION.  This post will focus on the 2 approaches we consider to be most effective for the process of mark...
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The 3 Phases of Marketing System Implementation

on May 13, 2019 7:17:45 PM
The implementation of a functional and effective law firm marketing system can add significant going-concern value to a law firm's platform, which ultimately constitutes a competitive advantage for the firm and its attorneys.  A strong marketing syst...
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Can software act as your law firm’s next Marketing Director?

on Apr 29, 2019 6:35:55 PM
Rather than paying too much to employ a full time in-house marketing director, or worse, doing nothing at all to manage the firm’s marketing, modern law firms are now taking a more middle of the range approach to  managing their marketing mix . In ut...
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Benefits of Segmentation and Buyer Personas for Law Firms

on Mar 26, 2019 12:35:00 PM
  Market segmentation and buyer personas help attorneys and firms to identify target segments and ideal clients. In getting these factors right, your law firm can influence client attitudes about your brand. Also with this knowledge, your law firm ca...
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Developing Buyer Personas to Reach the Right Clients

on Mar 6, 2019 1:53:00 PM
A buyer person is not a description of an existing client. Rather, it is the characterization of an ideal client. What are the goals and challenges of your ideal client? What is the best way to communicate with this person? By understanding the prima...
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Market Segmentation for Effective Law Firm Marketing

on Feb 28, 2019 7:34:19 AM
The marketing of legal services is often viewed as being vastly different from the marketing of other businesses. Some consider legal marketing so unique and full of nuance that it transcends marketing best practices and disciplines.
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