Performlaw Blogs

Marketing Analytics and Metrics for Any Size Law Firm

Posted by: PerformLaw on September 3

For a law firm to sustain or improve its flow of business in the current legal marketplace, it must implement a solid marketing plan and follow it with consistency. In previous marketing articles, we have shared ways that individual lawyers and entire law firms can develop strategic and tactical marketing plans. We have discussed the best tools and activities to incorporate into these marketing plans and how to leverage automation to improve a marketing system’s performance.

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Disruptions in the Insurance Defense Legal Services Market

Posted by: PerformLaw on August 19

For most of my professional life, I have helped small and mid-sized law firms take advantage of their professional opportunities and overcome their challenges. Now that I have a team of bright young people that bring fresh perspectives to our work, I realize that often, what I see as a need to adapt (change and stress), they see as normal and no big deal. 

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Maintaining a Competitive Law Firm

Posted by: Brian Kennel on January 17



We have seen countless examples of firms who believe they can operate independently of the market. Maybe some can, but mostly, once a firm loses its edge, it is nearly impossible to get it back. Firm’s who lose their ability to compete often struggle to recognize they are failing. Without an objective process for measuring performance, a firm can fall into a cycle of poor decision making on emotion and insufficient information.   

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Understanding Your Competition

Posted by: Brian Kennel on January 28

In our last post, we focused on assessing a firm’s competitive position by reviewing planned work-life timelines, relative workload distributions, and capacity. Please see last week’s post to review that information.

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Is Your Firm a Disciplined Law Firm?

Posted by: Brian Kennel on June 5

Now at the midpoint of the year, how are things going?  Well, I hope.


At this point, it may be difficult to determine how successful the year will be for the firm. While success may be defined in a number of ways, most everyone’s definition includes: 

- their personal income,

- the overall size of the profit pool and

- if there was enough money to compensate the firm’s key people fairly.

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Capacity Analysis and Planning

Posted by: Brian Kennel on August 16
Strategic Capacity Analysis: A Balanced Process for Promoting Consistent Performance

In our recent Competitive Analysis series, we have discussed a process for determining a firm’s competitive viability based on several factors including available capacity, age demographics, and available qualitative rankings. In our previous post, we discussed gross capacity, which relies on an assumed maximum billable capacity applied equally to all timekeepers depending upon the type (partner, associate, paralegal, etc.).


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