The proliferation of digital marketing approaches may have as much to do with the billable realities of a law practice as it does with the ubiquitous technology in our daily lives.
For example, let's consider the priorities of an average associate
|Marketing and related||10||0.05%|
|Bar professional civic||25||1%|
|Total non-legal time||200||9%|
|Total hours contributed||2,200||100%|
This sample distribution of time has been developed by me based numerous practice planning sessions with junior lawyers. It is true that more time can be allocated from another category to marketing, or the associate can simply work more hours, but the reality of a young lawyer’s life is that it is mostly billable.