Establishing a great associate development program involves a committed effort, the right systems and the right people. This infographic includes the essential components.
Legal marketing, whether for an individual lawyer, a practice group/section or an entire firm, requires a well-developed plan. PerformLaw suggests a planning workflow consisting of five steps that are described in this infographic.
Should managing partners be compensated for their service? Answering this question seems easy enough. In reality, though, the answer is much more complex.
Law firms often question: how much origination credit, if any, a "billing attorney" should receive for his or her role in a client account that he or she did not originate? When faced with these decisions, firms should consider the basics highlighted in this infographic
The first 10 years of developing a legal practice defines the next 20. This infographic outlines the basic steps that make up a solid associate practice planning process at a law firm.
This infographic describes the 3 major phases involved in adopting a functional law firm marketing system. Starting with Strategy, then to Tactics and then to Automation.
A marketing mix builds a valuable brand image for a law firm. The activities that make up the marketing mix are aimed to raise awareness, increase interest, and build trust. What mix is best for your firm?
Business development and marketing efforts are more effective for law firms that develop the buyer personas of their ideal clients. Developing buyer personas allows for more efficient use of marketing time and money.