Legal marketing, whether it is for an individual lawyer, for a practice group/section or for an entire firm, requires a well-developed plan. PerformLaw suggests a planning workflow consisting of five steps that are described in this infographic.
This infographic shows the 3 major phases involved in adopting a functional marketing system. Starting with Strategy, to Tactics and then to Automation.
Law firms often question: how much origination credit, if any, a "billing attorney" should receive for his or her role in a client account that he or she did not originate? When faced with these decisions, firms should consider the basics highlighted in this infographic
Business development and marketing efforts are more effective for law firms that develop the buyer personas of their ideal clients. Developing buyer personas allows for more efficient use of marketing time and money.