For a law firm to sustain or improve its flow of business in the current legal marketplace, it must implement a solid marketing plan and ...
Presentation of the Planning Process and initial questions: The entire process is something like this: Goals and Expectations (Strategic), identification of tasks (tacts - we consult on the best tactics to achieve the goals and each tactic is tied to a goal), We design the activity (task) review and approval system, we evaluate the effectiveness of the tactics (marketing KPI's) and the strategy and recalibrate.
General Goals & Objectives
Do you have specific personal or firm goals? Where do you see the GAP between where you are and where you need to be? Will meeting these goals be easy or hard?
What obstacles are preventing you from reaching your goals? What do you think is your biggest sales/marketing challenge? Do you think you have the internal expertise necessary to deal with these challenges?