Resourceful. Responsive. Proficient. We work smart and hard to help our clients become self-sufficient, lean organizations.

Our Philosophy

Law firms are full of smart and talented people trained in art of persuasion. Perceptions often rule the day rather than facts supported by data. We operate in the breach between perception and reality. Using data and experience, we create a bridge to better decision making and fairer results for all.


Through years of experience, we have learned that the most effective approaches to solving law firm management problems include:

  • Improve In-House Competence,
  • Contract External Expertise and Resources
  • Automate Tasks

Raising in-house competence requires investments in training coupled with heightened expectations. Outsourced solutions can altogether eliminate the need for in-house competencies, and software solutions can eliminate the need for both. Improving performance typically involves all three of these approaches.


We frequently see creative talent and time wasted on filler work and low engagement tasks. Some tasks are just not worth learning or doing. We focus on providing opportunities for all staff to realize their full potential.

Our Approach

Inefficient or non-existent systems and processes often lead to economic performance issues. When clients contact us, they often indicate stage one or stage two issues in their organization. Others simply want to improve their performance.


With any performance improvement engagement, our objective is to figure out how we can best help a client to become a self-sufficient, lean organization. To do this, we provide discovery (analysis and process development) and advisory (recommendation and implementation) services. And while we have our “tried and true” processes, best practices, track record, training and instincts, the degree to which a client needs these strengths varies in each case.


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Our Clients

There are numerous leadership styles and variations found in law firms.  Consider two of the typical archetypes we encounter in our work with law firms.





Methodical Manager

Methodical Manager (MM) is steeped in process and analysis, having lots of facts and figures. This client has a better grasp of the potential effects of their decisions than anyone else. MM is slow to decide, can miss opportunities, and needs final decision support.

In this instance, PerformLaw does not need to recreate the analysis process.  We can immediately focus on creating a range of recommended performance solutions using the available data, and leveraging MM's preparation.

Methodical Manager is typically 80% of the way to a solution but needs creative options, patience, and experienced judgment to complete the job.



Decisive Director

Decisive Director (DD) tends to decide first and figure out the process steps later. DD oversimplifies complex situations and seems only to remember the decisions that paid off favorably. Analysis and process create stress in DD's world, and DD becomes impatient quickly.
DD's willingness to try new things and action-oriented approach have led to many of the forward thinking and nuanced accomplishments for DD's firm.
To work well with Decisive Director's firm, PerformLaw must design an efficient data collection and analysis process that includes frequent progress reports. We must find short-term wins to encourage an expanded decision-making process. We must also prepare to deal with the potential for a premature end to the analysis and process steps.

Flexibility and Persistence

Working well with different types of law firm leaders and managers takes a level of flexibility and persistence. This requires experience, talent, training and a disciplined approach.

Graphically, our role in each of the examples described below, looks like this:



Brian Kennel PerformLaw

Brian Kennel

CEO, Lead Navigator


When I originally started the firm I just wanted to survive in my own business. My thought was to work for a small group of clients on a very exclusive basis, which would provide me with a decent living and more control over my schedule. Eventually, I reached a point when my clients needed more, and my thinking had to change.

As a result, the company is growing, our services are expanding, and it’s a lot more fun. Along with client work, I spend my time looking for innovative ways to serve more clients, improve our processes and broaden our geographic reach.

I feel fortunate that I found something I’m good at. Being that person whom clients trust with their critical issues suits me well. Over the span of my professional career, I have served as an entry level accounting clerk, controller, firm administrator, and as an entrepreneur who failed and succeeded. I understand the technical aspects of running small and mid-sized firms law firms as well as the personalities that define successful firms.

Living in a data-driven world that expects instantaneous answers, I help clients to leverage available data collection applications to remove much of the guesswork from the decision-making process. And while I prefer a data-driven approach to making complex business decisions, I am not afraid to rely on my instincts and experience, especially when solutions are unclear or the time horizon is short.


I deeply appreciate the weight of leadership on many of our clients. I find the most fulfillment when our work results in a better decision-making process.  I enjoy collaborating with our clients, coworkers, colleagues, and even competitors to produce results for our clients.
I hope we get to work together someday.



Sean Kennel, MBA

Financial Modeling Analyst


I help law firms to make data-informed decisions regarding their strategic priorities. In providing financial metrics such as: compensation models, timekeeper profitability and workload distributions, I help law firms to become more efficient and profitable. Equally rewarding to me is working with clients to secure a solid future by providing them with plan and growth projections, merger analysis, lateral models and transition plans.



Brian Kennel, Jr.

Business Service Manager


As Business Service Manager for PerformLaw, I provide management and operational support to our law firm clients. This includes payroll management, cloud based bill pay, benefits compliance support, 401K processing and client profitability. I began working with Perfomlaw during the summer and other school breaks. Now working on a full-time basis, it is fun to watch the company grow and to help our law firm clients do the same.  



Jan Sander, MBA

Process Analyst


Working with law firms, I strive to create and improve procedures that will stimulate individual contributions as well as collaboration among the firm’s members. I do this using an analytical yet personalized approach.


In my role as Process Analyst, I focus on the development of operational processes to improve effectiveness and efficiency in key areas including: associate and partner performance, marketing, strategic, transition and transformation planning. 



Sherry Malinawan

Data & Project Administrator


As a data & project administrator, I am responsible for managing various projects and data. Utilizing PerformLaw’s data-driven approach to problem solving, I process large volumes of data to uncover relevant information. I organize this data into charts and timelines to visually communicate the information to clients. I am motivated by the actionable insights gained through data analysis which allow us to better serve our clients.




Kathryn Sintz

Marketing Manager


I have worked with law firms in a marketing capacity for over 15 years, both in-house at a mid-sized law firm and as an outside consultant. This experience, along with my Masters in Social Work, has given me a strong understanding of the unique needs of attorneys and how to best communicate their expertise. I love the challenge of taking complicated legal topics and presenting them in a way that effectively reaches current and prospective clients.   




Saifullah Khan

Application Developer

As PerformLaw’s Application Developer, I create tools to eliminate manual tasks associated with routine business processes. The databases, web-based applications and other tools I develop enables PerformLaw to automate time-consuming processes and deliver insightful analysis to clients. This allows everyone to focus on higher value activities. I am also heavily involved in developing a suite of on-demand tools for our DIY clients. I enjoy the challenge of transforming processes to increase productivity and reduce their costs.


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